Effective business storytelling, which is a part of branding, is vital for businesses to be successful these days. The profit margin and return business will increase tremendously if businesses will utilize business story effectively. Different social media like blogging, facebook, YouTube, and TED are outlets used for business storytelling. There are tons of videos on YouTube, TED.com, etc. that show some of the many ways to utilize this tool for one's business.
There were one speech in the "Best of the Web" speeches collection at TED.com that inspired me as it relates to the entertainment industry. The link was by Patsy Rodenburg who is a popular vocal acting, and regular acting coach. She is in most demand in her profession, and even for some famous actors. Her link in the "Best of the Web" feature in TED.com was called "Why I do theater | Video on TED.com".
I chose this link because she talked on an aspect of how one can use the talent of acting for a good cause. It moved the audience and me because she helped changed someones life in a positive way with her talent. She gave the story of a person who apparently had been going through some things, thus, he did not have the best perspective in some ways with certain types of acting. He also was undergoing challenges in a relationship. Nevertheless, he had a change of heart with a performance saying that he was glad that the performer told the truth. This performance changed his mate and him for the better.
This speech didn't help me to develop a deeper understanding of the speaker or topic; however, it did confirm how effective one can be in utilizing their talents and tools such as TED to reach people. This passion is what drives Ms. Rodenburg which is probably one or maybe even the main reason why she is so good in her profession.
In reviewing this blog, I was inspired more than ever to utilize my business skills, tools such as TED, and talent to make a difference. It made me even more optimistic about the future.
References
Rodenburg, P. (2008, October). Why I do theater | Video on TED.com. Retrieved on July 30, 2011 from
http://www.ted.com/talks/patsy_rodenburg_why_i_do_theater.html.
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